AI will be very important as material comes in.” Maybe we will have some AI in the cloud and when content arrives it comes with ready done metadata, rather than us having to churn it. “But AI will travel further up the chain. Personalisation goes too far if it just feeds you with your preconceived tastes,” he says. “I do have concerns where we see recommendation engines, because they profile things and you get a biased view of what happens in the world. It will just enrich what we see,” says Bocking. “AI is really important to everybody producing media content. “Equally, we can add that into what we provide to audiences.”īoosting the metadata produces better and wider connections. “So what can we deploy to help search and discovery, and to get more from material as it comes in? If we can use things that look at objects, do speech to text, and facial and voice recognitions, that means the journalist can plug into that and get a wider view of the content within the BBC,” he adds. “The BBC gets a massive amount of content in, but how do you make sense of it all? Journalists are great at telling stories, but sometimes they are not so good at entering the metadata. With digital sometimes you have to turn on a sixpence in terms of agility, so those APIs are flexible for when a new format appears,” he says.ĭoes AI offer advantages to BBC newsrooms? “It is something we are looking very hard at,” says Bocking. “We are moving to a structure on our systems with very open APIs. Most of our production systems are quite refined, but as we try and wedge together digital and broadcast platforms, you end up with inefficient workflows. The majority of the time it will be different for mobile, different for web. “The publishing piece is slightly different and the way you cut the story.
“The tools we provide to all journalists are the same basically,” says Bocking. “AI will be very important as material comes in” - Andy Bocking, BBC “We join most of this together with a bit of in-house systems engineering called Davina, which sits across all that content as an interactive news archive.”īeing the BBC you expect to find custom apps everywhere – like PNG (portable news gathering) allowing any journalist with a smart phone to send story media straight into Jupiter, and Telescope, which allows journalists to check the valuation of their stories. Scotland is Avid, Wales is Jupiter, and Northern Ireland is Cinegy/Avid.
#Mediacentral newsroom plus#
”The English regions are Quantel plus IBIS. The BBC’s Jupiter is our intelligence over the top, with Quantel (SAM) sitting underneath it. He says: “In this building (NBH) I have got VCS for audio and Jupiter for video.
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